richard h asked:


Cost of adwors on google and Yahoo

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wetlazer asked:


The guy running the affiliate program suggests starting with 1 to 4 campaigns and running it through a pay per click route. I have never done this before so is there a rule of thumb as to how much to spend and what types of results to shoot for?

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alee212005 asked:


I need more exposure for this business…..I have over 5000 items of new name brand hospital equipment and the customer visitation is minimal even using yahoo pay per click…What can i do to drive more traffic to the site…?????

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Bob asked:


I heard that Google adsense only gives you a total of 3 ads to put on your website
how many ads do you get with adbrite and doubleclick? Also is there any way of getting 100 plus ads on your website?

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Elaine L Currie asked:


Pay Per Click (PPC) advertising is something most new website owners find difficult to master. The way PPC works is simple, you open a free account with a search engine (eg Google or Yahoo), then you place an advertisement for your website with a list of words (these are your “keywords”) you wish to have trigger the showing of your ad, state how much you are willing to pay (”bid”) for each visitor who clicks the ad and ends up on your website and set a daily maximum budget figure. The PPC search engine will then start to deliver visitors (”traffic”) to your website.

When somebody types one of your keywords into the search engine, your advertisement will be shown. Its position will depend upon the amount you offered (”bid”) on the keyword. The highest bidder gets number 1 position, the next highest gets to number 2 and so on (in the event of a “tied” bid, the position is decided on first come first served basis). The higher the position of your ad, the larger the number of people who will see it and the more likely you are to receive visits to your website. It is called Pay Per Click because you only get charged when someone clicks the link to your website, there is no fee for showing your advertisement.

The first thing to note is that although the way PPC works is simple, that is not the same as saying it is easy to use Pay Per Click advertising. Some people seem to take to PPC as naturally as breathing but, for the vast majority of people, PPC involves a steep learning curve and lots of experimenting and testing. For some people PPC brings major grief, lots of frustration and sometimes a lot of wasted expense. Here are a few simple tips to help anyone just starting out with Pay Per Click advertising.

Search Engine Size Matters.

There are literally hundreds of search engines for you to choose from when starting to use PPC Advertising. Some of these smaller companies will accept bids on keywords for a fraction of the minimum bid required by the bigger search engines. However, it would be a false economy to look only at price, you also need to take volume and quality of traffic into account as well as time spent managing your advertising campaigns. Google, Yahoo and Microsoft control about 90% of the total volume of search engine traffic between them. The remaining traffic is spread between the hundreds of smaller search engines. This means you might need to set up campaigns with 20 small search engines to match the traffic you would get from one Yahoo campaign. You might well be getting cheaper clicks this way but you would be spending 20 times as long managing the campaigns. Time is money: stick with Google, Yahoo and Microsoft when you first start using PPC advertising and save experimenting with small companies for later when experience will give you an advantage.

Never Pay More Than A Visit Is Worth.

Of course you want to get as many visitors to your website as possible but never be tempted to increase your bids above a level you know will be profitable. There is no point in getting to the number 1 position for a search term if you have to pay more per click than a visitor will potentially earn for you. Work out your conversion rate (ie what percentage of visitors actually make a purchase) to estimate how much each visitor to your website is worth) and make sure your bids stay below that figure with a comfortable margin for profit. The way to get more visitors is to use more keywords, use the keyword research tool the search engine provides, select keywords carefully for relevance and add them to your campaigns.

Avoid The Obvious

Look for cheaper, less popular keywords and keyword phrases and take advantage of them to bring visitors at a much lower cost than the obvious popular keywords. Single words and two or three word phrases are most popular and, therefore, most expensive. Use keyword research tools to locate longer keyword phrases, similes and less frequently searched terms. Make sure your keyword research is matched to the individual search engines. The best keywords for Yahoo, might not perform well in a Microsoft campaign, so use the keyword tool provided by each company to build up your keywords and keyword phrases for the particular search engine.

Don’t Think “Seen One Seen Them All”

Take time to learn how each search engine works. Although PPC works on the same principles throughout the Internet, each search engine has a different interface. The way you set up and manage a campaign effectively is different with each one and it is essential that you spend time learning how each one works. Failure to do this can mean you end up doing things the hard way or, worse still, it can cost you money. The search engines have different rules, eg on what words may be used in ads and the way keywords relate to your landing page. This means you can’t take your Yahoo ads and keywords and just upload them into a Google or Microsoft campaign. Make sure you understand exactly how to set your maximum bid and daily budget level for each individual campaign: if you get that part wrong you could be waving goodbye to large amounts of wasted cash.



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Matthew Henderson asked:


Do you want to work from home? Do you want to turn your computer into an office and business venture? If so, then you need to invest some time and a bit of hard work. In order to make money online, you need a website, and then you have to get traffic to that site, which usually doesn’t happen overnight. However, with pay per click affiliate marketing, you can have a product to promote and get get visitors to your site fast.

If your website isn’t getting any visitors, then you obviously need to promote it more. Not only should you try to generate more visitors, you should also keep your website filled with informative info and original content. In other words, don’t just copy and paste from other sites, you need to make your own as original as possible. Only then will you be able to make money with pay per click affiliate marketing.

Spend some time developing your own marketing strategy. You can find many great ideas all over the internet about how to successfully bring visitors to your site. Some methods cost money while others are free. Once again, making money online doesn’t just happen overnight, so don’t expect to find any shortcuts. Take your time and figure out what tactics work best for you and your pay per click affiliate marketing strategy.

One of the best places to start is Google. A program such as Google AdSense can make you a very wealthy individual, just as long as you’re getting visitors to your website. With this particular type of pay per click affiliate marketing, you can host sponsor ads on your site. This means that other websites that are similar to yours will have a placed banner or link on your website.

So why should you allow competitors to advertise on your own site? Because they’ll pay you for it. Actually, they’ll pay Google for doing it on their behalf. Google AdSense will give you your share of the money every time one of your visitors clicks on your sponsor ads. Some people are so determined to have the best advertising campaign possible, that they are willing to pay a lot of money. In fact, some will even pay upwards to $10 for every single click! If you get thousands of visitors a day to your site, and many of them click on your pay per click affiliate marketing ads, you have the opportunity to earn a significant amount of money.

How will Google know what type of ads to place on your site? It’s simple: whenever you sign up for AdSense and place the ad code on your site, Google will then analyze your site. Their system then places ads that are relevant to the content that your sites page is about. That’s all there really is to it. The hardest part with type of pay per click affiliate marketing is getting your website popular enough for it to be effective in the first place! Once you’ve found a marketing tactic that works, however, you need to stick with it.

Another type of pay per click affiliate marketing is where you promote someone else’s product as an affiliate and then sign up for an account at places such as Google AdWords, Yahoo Search Marketing or MSN Adcenter. You can then create an ad for your product and promote it on these search engines where you pay a certain amount when someone clicks on your ad, which by the way will take them to your site or product. This is a great way to get immediate traffic and visitors.



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Paradigm asked:


I’ve applied SEO techniques in designing websites with Yahoo Site-builder and have had great success. The only time my site didn’t come up on the first page of a keyword search is when we paid for a sponsored appearance with that search engine. The site came up first on all other major search engines except the one we had a sponsored position with.

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adam41143 asked:


I can provide very powerful PPC information that others can not, and I can provide it fast. Ex: I can give a client the list of their top competitiors, the exact ads that they are using and tell them which ads are working for there competitors and which is not. I can also provide much more detail about there market and competitors quickly. I feel this information is worth thousands of dollars per report.

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Gav Shannon asked:


To start this article, let’s make certain that everyone knows what a search engine (SE) is. This is a website that will accept an input word or phrase and search a database to give you information that matches the input information that you supplied to it. The best known SE’s are Google and Yahoo.

Pay per click search engines are where the advertiser pays money for each visitor that visits his site through the ad that is posted by him. The best part of this kind of advertising is that you pay only if someone clicks on your ad. You will not have to worry about sinking too much money into your advertising campaign.

Why be concerned about the SERP ranking.? This is what produces the free traffic to your site. These people found you all by themselves using the SE and they arrive at your site open to read what you have to present. They are not suspicious as they would be if they arrived at your site by clicking on a banner ad or on a Google Adwords or Adsense ad. This traffic is the life blood of your business. Readers who arrive at your site by a search engine are much easier to sell than those who come from pay per click or banner ads.es resentful.

Google AdWords is a pay per click advertising system maintained by Google. If you use Google, you have probably noticed a bunch of sites, usually 8 on the right hand corner of your computer screen. They appear as little text ads next to search results on Google. They also appear on other Google properties such as Froogle(Google product search) and Google search network sites like AOL

Pay per click search engines do not charge a fee to run your ad. You can even set a budget of your choice, as low or as high as you wish, to set up an advertising campaign, where the amount of money spent can be controlled, based on the amount you bid on each keyword. Many times, you can get targeted traffic for very less, depending on the keyword phrases used. You are only going to pay when your ad is clicked on.

You’ll probably receive more traffic from Overture than from all the other pay per click engines combined. However, because they are less popular, buying highly targeted traffic is much cheaper than at Overture. 7

Pay per click advertising can be a good way to quickly get visitors to your web site. However, pay per click advertising should only supplement your normal search engine optimization activities. Another advantage of Google AdWords is its algorithm for ranking adwords. It allows the small businesses to compete with the large corporations. Cost Per Click (CPC) is not the only factor that Google looks at in determining the ads ranking position. If that was the case, only the large corporations with huge advertising budget will dominate the pay per click listings entirely leaving the small businesses in the dust.

Results are seen in real time and you can monitor them every few minutes to see how you are faring and make changes to your ads as and when you please. This is one of the greatest things about pay per click advertising.

Paying a high CPC alone will not guarantee you a number 1 position in Google AdWords. In Overture it will. The more you are willing to pay per click, the higher your ads ranking will be on Overture.

The first one is not something most people are aware of. There are sites on the internet that provide what is called, ?incentive advertising?. They pay people to go to websites all over the internet. This is unfortunately not really targeted traffic because these people are going to these websites only to get their payoff. What makes it far worse is the fact that these people are also paid to go to the sites via pay per click ads. What actually is happening is that people who are running these ads are paying for the clicks, when in reality, this traffic is not real at all.

The worst offenders are people who sabotage a pay per click campaign intentionally. They send bogus clicks to a competitors campaign to ruin the click through rate and raise his minimum bids and lower the position for the keywords. This is something that many people resort to.



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Juergen Best asked:


A medical doctor originally from New England quit his practice in early 1999 and joined the ranks of the Internet entrepreneurs making their livings online.

After a short while experimenting with highly-targeted pay-per-click advertising he discovered a shocking oversight that most every other online promoter is still very much unaware of that allows him to get literally $10 million’s in otherwise paid-for advertising but for free.

Originally not wanting to divulge this secret, the former medical practitioner maintained absolute secrecy as he went about starting over fifteen online businesses that specialized in selling everything from pet food to men and women’s clothing, all the way down to electronic toys and games software (such as PlayStation, XBox, GameBoy, etc), and all the while getting free pay-per-click advertising.

His secret allowed him to top every single competitor he had for any set of keywords and phrases as he could still outbid them and set his daily budget well above theirs so much so that he literally dominated each individual niche-market even to an almost monopolistic degree.

Over a nearly eight year period to date this same gentleman has sold in excess of $300 million worth of business product, and over $166 million in the past three years alone.

The entire time this fellow has chosen to remain out of the limelight as he’s developed further and perfected his secret to getting unlimited dollars’ worth in pay-per-click targeted advertising.

He considers his secret as a weapon that provides him with an unfair advantage over everyone else, and has enjoyed using it almost exclusively.

While he admits that he’s seen several other web business owners applying his secret to some measure, it’s never been sufficiently to equal, much less exceed his application of it.

Additionally, from among the few others applying an approximation of it, they have yet to really realize how to apply it exactly as the good doctor, and have overlooked it manifold dimensions.

If done to the fullest and from all sides, any promoter can get even $1 million a day in paid-for Google advertising but without paying one dime for it, and while maintaining only the top most preferred premium spots on every page and for all keywords used.

Lastly you should know that nothing he’s doing is illegal, nor does it steal revenues from the pay-per-click search engines.

So fantastic a secret this is that you must see it for yourself in its entirety as it’s now readily available for your use and profit at http://sg-design.net/freeads.html for a limited time only.

After all this time the good doctor has decided that releasing his secret won’t threaten his own wealth or application of it, and he’s going to allow for a limited number of copies be sold before withdrawing it permanently.

So if you are wanting to get $1 million’s in pay-per-clicks at Google so that you can gain his upper advantage for yourself, then I strongly suggest you hurry and secure this for yourself before you risk forever missing out on it.



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