ajcolours asked:


Do they link back to their own site, increment a counter in the db? (This seems inefficient)

Do they use some kind of redirection servers? and process web server logs afterwards?

I was hoping to get some of the technical details of how this works…

Thanks!

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Sutikno Slamet asked:


Let’s start by being realistic. There are more than four billion web pages running on the internet. You web page is among these billions. I mean billions, not millions! But the main reason behind designing a website is to reach your target audience either to sell a product or service or just to inform them about something. We love free stuff and there are many sites offering free services to host your pages. But how effective will your site be? Now, there is the pay per click form of advertising where you can pay a fee and get positioned by the search engines on a prominent position so as to attract as many customers and clients as you can. This is what is known as banner ads. They appear on web pages you open when you are searching.

Pay Per Click is a form of web advertising where a firms buys a prominent space on the search engine’s top pages to be able to reach out to more customers. This is how it works - You as a firm can bid for a position on the pages. If you have enough money you can bid for the first position. The highest bidder of course gets this position. You will pay more money for hosting the banner, but you will have to pay only after someone clicks on the link. The search engine will then charge you a commission when someone clicks on your banner. This form of positioning strategy has been catching up lately. The growth rate of this industry is now above 41% with major search engines like Google earning 58% of their net revenue from this business, annually. This kind of advertising is growing from strength to strength each day.

But don’t assume that since the business is booming you can just place a banner ad and start getting customers to your web page. You need to do other things and take a few factors into consideration for the ad campaign to be effective. First you should remember that keywords will be the major gateway to success. You should select your keywords with care and you should have as many keywords as possible. You actually pay for having these keywords displayed and therefore you should have the keywords that will direct people to your website.

Having a good website will make your target customers take a moment to read the content and take action. You should make your site simple and user friendly. You should bare in mind the target audience before designing your website since the content needs to appeal to them when they visit your site. Lastly, you should write your banner ads in away that will make suffers take a moment to read them and click on them.

For more information : http://www.clixcash.biz



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Deepak Sharma asked:


The phenomenal growth of pay-per-click advertisement amid uncertainties

Today pay-per-click advertising, by and large, is assumed to be one of the quickest and effective ways of promoting one’s business online. To many it is still an effective medium to get listed in the top of the search engines without having to undertake strenuous preparatory works for search engine optimization.

But the beginning was not the same as it is now. Rather this concept encountered bleeding teething problems in its progressive strides. The idea was not well-received; some critics even went to the extent of prophesying that it is definitely headed for a doom.

People questioned the rationale of paying any penny for getting web site in prominent positions where the search is exclusively keyword driven. They justified their proposition by saying that as against the banner ad, pay-per-click is relatively minor advertising stunt, and that too is not there all the time.

As of now, situations have taken a positive turn. The success saga of pay-per-click advertising is known to one and all. Now advertisers promptly bid on keywords, promising to pay certain amount of money every time someone clicks on their ad, which pops up when a search exercise is performed by any surfer.

Pay-per-click advertisement is in eye of the storm

Pay-per-click advertisement has grown over the years, but it has also become susceptible to what is referred to as “Click Fraud.” There are an increasing number of people, who have mastered the art of tampering with pay-per-click advertisement, and have posed a real threat to the prospects of pay-per-click advertisement for online advertisers and the companies offering them.

Click fraud comes into picture when a user — accidentally or deliberately — or a competitor with malafide intention, clicks on a business’ ad and subsequently disappears into the thin air. No actual use of the advertisement — mere clicking through. Such instances tend to inflate the earmarked advertising budget of the company which has chosen this medium for online sales and marketing. On the other side of the fence, it adds to earning potential of an affiliate web site which hosts pay-per-click advertisement campaign on behalf of select companies opting for this genre online advertising.Statistics from the industry reveal that click frauds account for as high as 20 per cent for certain keywords. Further, estimate suggests that one out every five dollars spend on pay-per-click advertisement goes down the drain.

What led to the present messy situations?

Definitely the present state of pay-per-click advertisements has given its doom pundits a reason to rejoice, and they may be basking in their proud moments. Many companies have turned to the advantages of such kind of web promotion, while small and mid-sized firms have realized that pay-per-click- advertisement is particularly beneficial for them because they don’t have to put in much investment.

This was until click fraud did not begin to spread its ugly wings. Now it is a roller-coaster ride for companies, and they are wishing to have some way for plugging in the loopholes existing in the system.

Let’s understand the reasons for such messy state of affairs.

The “gold rush” can be blamed on more than one count. This fact is deplorable that it is excessively easy to publish pay-per-click advertising links from Google and Yahoo. What suffices for the purpose is joining Google AdSense or corresponding Yahoo program. Your business gets a fillip, and you do not have to spare even a penny.

It is highly inexpensive to purchase a domain name, and this is another major reason for the predicament pay-per-click advertisement is faced with. VeriSign, which runs the .com and .net domain names, offers domain names for as little as $6 to $7 per year. Hence, a web site hosting pay-per-click ads doesn’t’t need to get many people clicking through its ads in order to turn a profit. To make it worse, there is five-day “Add Grace Period,” during which new registrations can be deleted for a full refund.

Is the time ripe for switching over to other online advertising model, if any?

Bill Gross was the force behind GoTo.com’s “pay-per-click” advertising model which heralded an era of pop-ups advertisement. GoTo.com was subsequently purchased by Yahoo in 2003, and later on Google also adopted a similar online advertising medium called AdWords. But click fraud inflicted them all.

Bill Gross’ new advertising model called cost-per-action holds answer to challenge posed by click fraud. The model aptly called cost-per-action is based on the premise that companies do not have to pay every time a user clicks on an ad and enter their web sites. Payment becomes obligatory only when clicking through an ad leads to a desired action, for instance, a purchase, filling out a firm, downloading some stuff and so forth. The bottom line in this model is that this is mutually beneficial this time around on an equitable basis.

This model is inherently and fundamentally strong not to give click fraud a chance. Click fraud occurs when someone visits an advertiser’s web site with malicious intention for securing pecuniary advantage or harming the interest of other partner. Since the advertiser is no longer under obligation to pay for damn mindless clicks, click fraud can’t happen.

Snap.com is leading from the front

This online advertising model, better described as “a next-generation search engine for broadband users.” was characteristic feature of Snap.com, which launched it for the first time. Snap.com has some other enabling technology going for it. It joins algorithmic search results together with human click stream data, and calls it “behavioral ranking.” The cardinal principle here is that sites which give people more value will rank higher than others who do not. Snap.com holds the reason that values are measurable in terms of quality of content and number of transactions completed. The higher the qualities of content, the longer surfers are likely to be engrossed is what Snap.com believes in.

Cost-per-action model seems to be all set to grow manifold. Sooner than the later, it will influence other search engines to adopt their own versions of its model and become more customer-centric. The possibility is not far off that this time around Bill Gross’s innovative approach is deservedly purchased by Google.



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T_10001 asked:


My company spends about $25K per month on advertising, mostly on Google, but wants to double that in the next 3-5 months. We’re also considering advertising on Yahoo! and Bing. Any products to recommend?

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Jake Riley asked:


PAY PER CLICK ADVERTISING

Pay per click advertising. When this first came out, the prices were insane. Then the prices dropped like a rock and Google was just the best place to advertise. Then, Google got too big for its own shoes and we’re back to where we started. Keywords that used to cost 7 cents per click are now going for 40 cents to $1 or more.

Okay, maybe for those of you who don’t know what pay per click advertising is, I should give a brief, but by no means a complete definition as pay per click can get very complicated.

Pay per click advertising is the method by which advertisers pay a particular search engine, such as Google, Yahoo, etc., a certain amount of money for each visitor that is sent to the advertiser’s website.

Please believe me, this is a VERY complicated process and the above “definition” doesn’t even scratch the surface.

The truth is, pay per click advertising is so involved that books have been written on the subject. Some of them are best selling books too. Unfortunately, all of those books are worthless when it comes to trying to explain how to use pay per click advertising. And trust me, if this book tried to do the same, it would be JUST as worthless.

Pay per click advertising rules change so often that there is just no way to keep up with the changes. A book written tomorrow is outdated in a month.

So, we’re going to take a different approach to pay per click advertising. Instead of trying to teach you every little thing about it, we’re going to give you a guideline of rules to follow that must NEVER be broken. If you do JUST this much, then the rest of it won’t matter. Why? Because regardless of what anyone tells you, pay per click advertising is very hard to make profitable these days. There are too many problems with it.

Here are the main problems.

1. Cost per click costs are unpredictable from one day to the next

2. Because of the problem of click fraud, too much of your costs are basically thrown in the trash.

3. Each search engine has a different setup which makes trying to teach you HOW to set up a campaign totally futile.

4. Most search engines have very little control options as far as WHO you want your ad to be seen by, such as ONLY English speaking people.

5. Most search engines require you to pay up front even before you get the clicks, at least for the first month or for so many clicks. For example, Miva makes you deposit $50 up front, so you better make sure you get enough clicks to use it up or the money is thrown away. There are NO refunds.

These are the main problems. Believe me, there are more. My point is this. If you see any book teaching you HOW to beat pay per click, run for the hills because ultimately, very little of what’s in those books is going to make much difference…Not today.

But like I said, there are certain things you need to know that will at the very least save you money.

The most important thing is to take the selling price of your product, whatever it is, and figure out how much it is going to cost you to make 1 sale.

How do you do that? Simple.

If you’re selling a tested affiliate product (not your own product) then the industry average is 1 sale for every 100 clicks.

So, if your product sells for $49 and you get a 50% commission on that $49 sale, then your earning per sale is $24.50.

If it costs you 10 cents per click and you make 1 sale for every 100 clicks, then 100 clicks will cost you $10.00. That means your profit is $14.50.

However, if it costs you 30 cents per click to sell your product, then 100 clicks will cost you $30 and you’ll actually LOSE $5.50 for every sale. So in that case, pay per click advertising doesn’t pay well enough to use it to promote your product.

So, the key to all this is to figure out what it’s going to cost you per click to advertise your product.

That is where this gets VERY involved.

Here are the basic things you need to know.

When selling ANY product using pay per click advertising, your results are all going to be based on the keywords you use. All bidding for position (where you land on the search engine page) is done by keywords.

For example. Let’s say you are selling a natural cure for acne. If it’s a product being sold that is made by another company in which you are an affiliate for, email the company and ask them what keywords you should be bidding on to sell their product. If you can’t get a hold of the company, don’t panic. The keywords will be listed in the source code of their HTML on their sales page. Just view this source code and see what keywords they’re using. These are the keywords you want to use when setting up your pay per click campaign.

To find out how much these keywords are going to cost you, you first want to decide what positions you want to land in on the search engine results page. And no, you DON’T want to be in position 1. Why? Because the freebie seekers will eat you alive. You want to fall between positions 7 and 12. Those are the BEST positions to fall in between to make the most sales for the least amount of money.

After you decide on the positions you want to fall in, you then have to figure out how much you’re going to have to spend per click to achieve those positions. This is trial and error.

What you do is go to the pay per click site’s cost estimator, if they have one, and start putting in some amounts for the keywords you want. Start with 10 cents per click. If 10 cents per click only lands you between positions 12 and 20, then you’re going to have to raise it up a bit until you fall between positions 7 and 12. Let’s for argument’s sake say it costs you 15 cents per click to get between positions 7 and 12. That means, 100 clicks is going to cost you $15.00. That means you have to be making at least $15.01 per sale or it doesn’t pay to do this.

But…

Making a penny a sale is a joke. You want to make at least 100% over the cost of the sale. So if it’s going to cost you $15 to make 1 sale, then you need to be paid a commission of at least $30 for that sale. If you’re not, then selling that product using pay per click is not worth it.

There you go. I have just taken the most complicated advertising system in the world and simplified it down to this.

Here are the steps.

1. Pick a product to sell.

2. Pick a pay per click search engine to use.

3. Get the keywords needed for the product.

4. Figure out how much it will cost PER CLICK to promote that product, shooting for a position of 7 through 12.

5. Figure out how much profit you will make based on 1 sale per 100 clicks.

6. If the profit is less than 100% then do NOT use pay per click to promote this product.

I just saved you about $49 on useless pay per click books.

If you need a list of pay per click sites, here are the best ones according to their Alexa rank. There are plenty more, but they get such little traffic that it’s not worth using them. The number to the right of the pay per click site name is their current Alexa rank as of this printing. These do change daily, but shouldn’t change too much.

MIVA - 923

http://www.miva.com/

SEARCHFEED - 2,414

http://www.searchfeed.com/

7SEARCH - 4,538

http://7search.com/

LOOKSMART - 4,545

http://search.looksmart.com/

GOCLICK - 5,543

http://www.goclick.com/

EHANCE - 5,737

http://www.enhance.com/

KANOODLE - 7,178

http://www.kanoodle.com/

EPILOT - 8,289

http://www.epilot.com/ePilot4/AdvertiseWithUs/landing.asp

Remember though, this is the most unpredictable form of advertising on the Internet. And please understand, this is in NO way meant to be a COMPLETE tutorial on pay per click advertising. There would be no point to it. Each search engine has a help section on setting up your ads so there is no need to cover that here, especially since each one is different. Generalizing about how to word ads and what keywords to choose is also useless because these things change as well. Besides, an ad that you ran yesterday may not work today, depending on changes in the Internet environment.

Yes, you want your ads to stand out. Rich Jerk did a great job on this but now that so many people are using his “method” customers are becoming immune to his theatrics and all the copy cats he’s spawned.

So here is the best advice I can give you as far as pay per click. If you get to step 6 and the product is worth selling, come up with a good 3 line ad (that’s all you get) and test it out for 100 clicks. If it doesn’t get you 1 sale by click 200, chuck it and take the loss. You don’t want to throw good money after bad. There’s a chance that product will never sell because the sales page is garbage.

Don’t let anybody tell you it’s the ad because if they liked the ad enough to go to the site then there’s nothing wrong with it. If the ad stunk, people would have never clicked on it. There’s only so much you can do with 3 lines, so don’t get sucked into the “It’s your ad” argument. A lousy ad doesn’t get clicked on. A lousy sales page, that’s different. It won’t convert.

Good luck!

Jake Riley

http://www.Memberzilla.com



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QUESTION GIRL asked:


to increase your pay per click website earnings, can you use another computer or laptop to click on your website millions of times a day or will it be traced or tracked

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Jeff Spires asked:


Affliate or Pay-per-click Programs

The world knows that the Internet is an excellent way to generate income. Whether you are a sales company or posses a general interest, PPC affiliate programs are a powerful venue for creating income.

Here is how it works. An affiliate merchant will provide an advertisment on your site and pays everytime some clicks on the ad. Compensation is somewhere between $0.10 to $0.30 everytime there is a “clicker”. Occasionally, a merchant will require a quota. For instance they may only pay a certain price for every 1000 clicks. You may even be able to get discounts for products from the affiliate merchant.

There are two kinds of PPC affiliate programs that you can participate in. One pays a commission on the clicks (pay-per-click). Others pay commission on based on completed sales (pay-per-lead). Obviously, the first program is much more appealing since you would generate income from clicks only.

Before deciding to partner with an affiliate, always study the details. Some programs get a will evaluate the ratio of people that visit your site. If it is found that you have a very heavy traffic flow, it may actually reduce your earning power.

To start an affiliate program you must, of course, have a website. Try matching your affiliate partner with your target audience.

If you don’t have a website you can simply put up a content site. This site could be about anything you choose. Then you need to create web traffic to your site. Besure to design your site with a professional look. Place the affiliate ad in a location that visitors will see very clearly.

Another way to create traffic is to add your site link to forums, in web communities, on ezines, etc. This method requires more work, which may or may not appeal to you.

It is essential that you closely track your sites activity. Once established you may want to go to the next level by trying a two-tier affiliate program. This means you can now recruit affiliates. Then, besides the money from your website’s clicks, you will also earn a percentage of what your affiliate generates. There are companies out there that offer 30% to a soaring 50% commission on all referral sales.

For even more info on this, please visit my website www.ebookscomputer.com.

Good Luck!

Jeff Spires



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rumcoke_77 asked:


I’m considering running both PPC Google Ad Words and small ads on Facebook. How many days should I run ad for to get a good read on whether or not they’re working?

Thanks

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elisee asked:


ay Per Click? Contrary to the name, it’s not an expensive remote control. It refers to the way businesses pay for ads on the Internet. With Pay Per Click (PPC), Internet advertisers only shell out their money when someone clicks through their ad to get to their Web site.

The cost of an ad used to be based on how many times visitors viewed the Web site containing the ad. Unfortunately for advertisers, they still had to pay for the space though many people learned to ignore the ad banners. Now businesses can get more bang for their buck by only paying for ad strategies that work.

Needless to say the Pay Per Click revolution has changed the way businesses buy advertising. Why would anyone continue to pay an arm and a leg for wide-sweeping ad campaigns that are not guaranteed to affect their target audiences? Unlike other media such as television and radio, Internet advertisers can pay just for results.

This means the average business owner, who can learn the software, can test out their advertising strategies without breaking the bank. Pay Per Click also allows them to fine tune their ad campaigns because they can track the effectiveness of their ads by the number of clicks they get.

Even amateur advertisers can take a crack at marketing. Many people who become sales representatives for Multi-Level Marketing groups or Affiliate programs might see PPC advertising as a way to bolster sales. There is also the possibility that other entrepreneurs will create advertising businesses using PPC to promote companies on the Internet. The fact that there is little overhead – besides paying for and learning the program – means Pay Per Click could potentially be the great equalizer of advertising.

The process is deceptively easy. There are different software programs for Pay Per Click advertisers. The original was popularized by Google. Their Adwords program allowed ads to be triggered by search terms on Google’s search engine. So when Web surfers typed in what they were looking for, the appropriate ads appeared down the right side of their search results page.

However, ads that appear on the first page come with a higher price per click and that click doesn’t guarantee the product or service will be sold.

So really what is Pay Per Click if not a way to level the playing field of advertising? It’s away for advertisers to get more reasonably priced space and target their efforts more effectively.

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BN41 asked:


Need some pay per click advice?
What sites can I advertise a link and earn cents for driving traffic to there site. For example 0.02 -0.10 per unique visitor.

I can get 5k hits a week which could lead to 100-500 a week in $$$$, while paying 25-100 a week in advertising.

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