Nov

29

How to measure the advertising effectiveness?

Filed Under advertising 

payvand g asked:

I need different ways and methods for measuring advertising effectiveness. i need related expressions and formulas. please let me know as soon as possible. i have no time. thanks for your attention.

Question posted courtesy of: Nancy
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    • Comments

    One Response to “How to measure the advertising effectiveness?”

    1. Baccheus on December 4th, 2007 1:49 am

      Phone surveys
      Matched viewing/sales panels
      Test Markets
      ROI Regression analysis