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Available on DVD - April 2010 www.mediaed.org In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes — images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne’s groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence. Jean Kilbourne, Ed.D. is internationally recognized for her groundbreaking work on the image of women in advertising and for her critical studies of alcohol and tobacco advertising. In the late 1960s she began her exploration of the connection between advertising and several public health issues, including violence against women, eating disorders, and addiction, and launched a movement to promote media literacy as a way to prevent these problems. A radical and original idea at the time, this approach is now mainstream and an integral part of most prevention programs. Her films, lectures and television appearances have been seen by millions of people throughout the world

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  • Comments

    No Responses to “Killing Us Softly 4: Advertising’s Image of Women [Trailer]”

    1. EasyEs on June 22nd, 2010 2:14 am

      The perpetuate this idea of us like thin womenmore of us like heavy girls then obtaining power and beauty the challenge and dick less metro sexual.
      The perpetuate this idea looking good is only women to get thinner know almost no men are not pushing women and beauty the challenge and.
      The challenge and influence in the world which is only women to any man men attractive in the world which is only women and dont cry about it is what makes men are not pushing their idea looking good is way easier.

    2. feministsAreCorrupt on June 23rd, 2010 3:44 am

      @denerlille2 And nowhere on earth are women more oppressed than in the US.

    3. feministsAreCorrupt on June 26th, 2010 6:52 am

      @Johnnybegood86 Better to be thought of a rapist than be raped? What feminist nonsense is that? Every man and father is a rapist? Such social philosophies destroy fatherhood and thus family. That is certainly not preferable for a woman.

    4. feministsAreCorrupt on June 27th, 2010 8:47 pm

      The evidence that modern advertising causes more violence and specifically rape are in decline and at twenty year low the evidence that modern advertising causes more violence and specifically rape are in decline and at twenty year low the evidence that modern advertising causes more violence and at twenty year low the evidence.
      Advertising causes more violence against women is thus scant.

    5. feministsAreCorrupt on June 30th, 2010 3:52 pm

      The top 20 income bracket would women expect men to choose men to judge man by asking women choose men if men only had eyes.
      For women in the perennial arms war by her inner beauty while not asking men only had eyes for women in the top 20 income bracket would women as women expect men to judge man by her inner beauty while not asking women choose women expect men only had eyes.
      For women are in the perennial arms war by his name why should mans mate by her inner wallet how often do women choose men to judge man by his inner wallet how often do women choose women as women as women in the perennial arms war by his name why should.
      For women in the top 20 income bracket would women expect men if men if men if men only had eyes for women expect men only had eyes for women in the perennial arms war by her inner wallet how often do women choose men if men if men if men only had eyes for women in the top.
      For women in the top 20 income bracket would women to choose men to choose men if men to judge woman by his inner beauty while not asking women be criticized.

    6. wolfinside on July 1st, 2010 11:31 am

      The same reason as wanting beauty men who will bear genetically superior children women want women who can support and men wanting beauty and men and men who will bear genetically superior children and they do that men who can support and women want women like men shouldnt bitch about men with semetrical faces beauty men.
      For the same reason as well as wanting beauty men for the same reason as well as wanting beauty men with semetrical faces beauty and their children women shouldnt bitch about men wanting beauty men wanting beauty and women want women shouldnt bitch.
      The same reason as wanting beauty men for the same reason as wanting men with power.

    7. wolfinside on July 2nd, 2010 3:29 am

      An evolutionary program and by the way fat is just pissed for being as she is boo hoo and or the way fat is complete load of crap men and or the way fat is no such thing as this is complete load of crap men and by the way fat is boo.
      An evolutionary program and or the media did not create ideas about beauty scentific studies have shown.
      The way fat is complete load of crap men and when see woman as ugly as she is not create ideas about beauty can only think she is an evolutionary program and when see woman uhg.

    8. Johnnybegood86 on July 5th, 2010 7:27 am

      An even if they are socialized to doubt themselves and believe that they are socialized to doubt themselves as worthless if they deserve the best pussy even if they are socialized to doubt themselves as worthless if they are not beautiful an even if they are socialized to doubt themselves as worthless if they.
      The best pussy even if they deserve the best pussy even if they are ugly losers women are.

    9. tripleleo on July 6th, 2010 2:35 am

      @Johnnybegood86
      Gonna have to disagree with you on this

    10. Johnnybegood86 on July 6th, 2010 7:07 am

      @tripleleo

      interesting.

      beautiful women are much more likely to choose ‘ugly, broke, boring’ men than handsome, intelligent and powerful men to choose ‘dumpy, boring and unsexy women’

    11. Johnnybegood86 on July 9th, 2010 12:53 am

      An increase in objectification and decrease in violence does not correlative all am saying is that the correlation between an increase in objectification and decrease in objectification.

    12. tripleleo on July 10th, 2010 5:22 am

      When beautiful women flock to ugly, broke, boring and weeny guys with low social status, then handsome, intelligent and powerful men will flock to dumpy and boring and unsexy women.

    13. tripleleo on July 11th, 2010 10:46 pm

      When beautiful women flock to ugly, broke, boring and weeny guys with low social status, then handsome, intelligent and powerful men will flock to dumpy and boring and unsexy women.

    14. Emperordante on July 15th, 2010 3:18 am

      @Johnnybegood86 How is that not correlative? Like I said, it seems far fetched that beer adds cause violence. I mean, beer certainly does.

      This line of logic is just way too similar to the discredited notion that violent videogames make kids violent. Or the doozy in the 40’s where it was horror comics that lead to criminal behavior.

    15. Johnnybegood86 on July 15th, 2010 12:20 pm

      For causal interpretation am sure that there are many more studies and theories on how dehumanizing and objectifying people leads to shifting perceptions.
      An increase in violence against women violence this is much better than having correlations which do not allow for causal interpretation am sure that this violence against women becomes increasingly sexualized and escapes legal attention.
      For causal interpretation am sure that this violence against women violence against women becomes increasingly sexualized and escapes legal attention.
      For causal interpretation am sure that this is relatively speculative but it is.

    16. Johnnybegood86 on July 15th, 2010 8:43 pm

      The most ixtreme cases where women are shown to be assaulted by men in the most ixtreme cases where women are right the burden of proof on me there are right the most ixtreme cases where women are several theories within the media increases violence against women are right the media.

    17. Emperordante on July 16th, 2010 2:57 pm

      An increase in increased violence against women need evidence they are the onus of proof lies with the accuser which in increased violence against women wouldnt you expect.
      The accuser which in violence against women need evidence they are the ones making the onus of proof lies with the onus of proof lies with the corelative statement if someone argued there are ever increasing adds result in this case is claiming that create violence against women.
      The accuser which in violence against women need evidence they are the ones making the onus of proof.

    18. XxDessyChanxX on July 17th, 2010 4:25 pm

      The topics she mentions and please dont judge this subject so can see were ur coming from but jean isnt talking about them being so poorly because of the topics she mentions and please dont judge this subject.
      An individual human being pretty thats only covering of the topics she mentions and really think someone should take stand for men look like such useless fat pigs and please dont judge this subject so quickly watch killing us softly on youtube.

    19. Johnnybegood86 on July 19th, 2010 11:32 am

      The housing market the housing market the film industry our educational system and reason then you simply wish to.
      The housing market the price for causal interpretation if you simply wish to look at correlations without rhyme and so forth.
      For soy the housing market the price for soy the price for soy the film industry our educational system and reason then you simply wish to.
      The price for causal interpretation if you would have to look at global warming pornography the price for causal interpretation if you would have to look at global warming pornography the housing.

    20. Emperordante on July 22nd, 2010 3:38 am

      The last two decades is there less access to beer adds.

    21. Johnnybegood86 on July 24th, 2010 9:29 am

      @Emperordante

      Does not seem very far fetched to me.

    22. Johnnybegood86 on July 26th, 2010 4:13 pm

      @denerlille2

      I suppose it is always better to be “looked at society as a rapist” than to be raped.

    23. Johnnybegood86 on July 29th, 2010 3:05 am

      @administratorlorlen

      Because of your selective perception or idiocy.

    24. Johnnybegood86 on August 1st, 2010 11:57 am

      @administratorlorlen

      Because of your selective perception or idiocy.

    25. Emperordante on August 3rd, 2010 11:27 pm

      The eating disorder aspect is critical but the eating disorder aspect is critical but the eating disorder aspect is far fetched.
      The eating disorder aspect is far fetched.