EINSTEINETTE asked:


When you create an advertisement on Facebook.

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  • Comments

    No Responses to “What does it mean when Facebook Advertising says you “pay per click (CPC)”?”

    1. ☮God☮ on August 13th, 2010 11:16 pm

      An x amount of money.

    2. Ryan on August 16th, 2010 7:52 pm

      Everytime someone clicks on your advertisement it costs you a certain amount.

    3. Chris on August 18th, 2010 5:22 pm

      When you run advertisements on Facebook, you don’t have to pay a flat lump sum upfront commonly used in traditional media eg. newspaper or TV.

      Instead, you only pay when someone clicks on your advertisement. Each click can range from $0.05 to $3+, depending on how competitive is the keyword you are advertising.

      It is a cost-effective medium for small players like us :)

    4. D on August 19th, 2010 11:00 am

      For every 1000 views of your ad whether people click it or not.
      For every 1000 views of your ad you pay certain amount for every 1000 views of your ad you pay certain.
      An ad you will pay certain amount this is in contrast to cpm where you will pay certain amount for every 1000 views of your ad whether people click it or not.